Since their inception in 2007, WNY Heroes, Inc. has grown exponentially, becoming a critical life sustaining vehicle for veterans and their families by providing immediate financial assistance to those in need. Now, more than ever, the need is constant and growing in alarming fashion with so many veterans returning home. While these brave and heroic men & women face many challenges upon their return, their needs will further impact the need for program services within our organization.

Pool Mart is a proud sponsor for WNY Heroes, contributing yearly to a cause we believe in for local veterans who have done so much for us.  We also have promotional towels for WNY Heroes at every store location as a gift with any donation of $50 or more.  100% of those proceeds go directly to WNY Heroes.

This July, we’d like to salute the men and women who have served bravely and proudly for our country and our community and WNY Heroes for supporting them.  Thank you so much for everything you do and everything you’ve done for your country!

As a local, family owned business, we realize that giving back is just as important as serving our community.

To find out more or donate directly, please visit their official website at: WNY Heroes